i was just about to write an article regarding wholesaling and the handmade community. my personal take on it is that there really are no rules regarding wholesaling when it comes to artisans that create items, usually one of a kind, with their own two hands. I believe the etsy environment is a perfect situation for etsy sellers to enlighten wholesale buyers about 'handmade'.
People who buy wholesale 'expect' a discount. It is NOT mandatory nor is it always, if ever, beneficial to a seller of handmade goods. The buyer should be able to make their profit from reselling the item to the public in their boutique or shop. They are the ones that understand what their customers will pay. I believe too many times, sellers feel they 'need' to wholesale or deeply discount their items just to make a sale. Obviously this is a personal issue for a seller, but again, what a perfect environment we are in for enlightening wholesale buyers as well as keeping handmade goods in the specialized field it deserves.
